Black Hat SEO is an unethical way for a person or business to get their website to rank higher on search engines (SERP – Search Engine Results Page). These Black Hat SEO’s will usually follow the following characteristics. Black Hat techniques are frowned upon by the search engines. Not only […]
Today, with social media marketing catching on, and clients being impatient to get results, many marketers are resorting to “buying” Facebook Likes and Facebook Followers. It takes forever to build up the following organically, and the easiest way to show ‘efficacy’ of campaigns is to focus on vanity matrices viz. […]